Immigrant Parental Involvement in Education Research Paper

Immigrant Parental Involvement in Education - Research Paper Example All these among others are evidence of how school systems in Canada devalue immigrant parents. The culture held by Canadians in most cases tend to conflict with the culture of immigrant parents. In most cases, immigrant parents come in with different cultures which in most cases they greatly embrace and appear less reluctant parting with them. According to Brake (1997), acculturation theory supports the idea that immigrants tend to hold tightly unto the values of their cultures. On the other hand, the migrants avoid cross cultural contacts due to their ability to aggravate anxiety and uncertainty. This therefore plays a major role in creation of cultural incompetence which greatly limits parental involvement in contexts that are increasingly important to their children, including school and the expanding extra familial social world (Duncan, 2008). The study also portrayed that there were several barriers which limited immigrant parents from minority groups and those with less education to fully participate in their children's schooling. This is mainly due to the fact that they felt uncomfortable in an institutional setting and also held the notion that they were not very resourceful in their children's education. ... Additionally, immigrant parents with lower educational backgrounds and income were less likely to volunteer in school activities such as parent interviews. This played a role in creating a disconnection between the parents and their school children. Vickshard (1999) indicates that parent's socio economic status has a positive association with their involvement in school. On the other hand, parents with higher educational attainment are more likely to be involved in the school affairs of their children. The teachers were also more likely to stereotype minority immigrant parents based on their schooling experiences, history and culture. George (2000), states that, the teachers should not at any point discriminate any student or parent based on his or her culture, gender, status, religion or race. Therefore, Canadian teachers should change their negative perception towards immigrant parents and instead focus on embracing them despite their shortcomings. The study also indicated that lan guage barrier was also a major disadvantage and inhibitor to the parental involvement of immigrant parents. Most immigrant parents were not well placed in terms of communicating in English and therefore communication barrier grew out of it. As a result, it prompted less parental involvement in their children's schooling. According to Janice (1999), language is an important requirement which normally facilitates communication, as well as increasing one's confidence (Allan, 2005). For instance, if the immigrant parents in Canada were familiar with all the languages used in the country, it would therefore have been easier for them to communicate and thus uplifting their confidence. Consequently, their involvement in their children's schooling affairs would also increase.

Economics and Government Essay Example | Topics and Well Written Essays - 1500 words

Economics and Government - Essay Example More and more economies are opening themselves up for the free and unrestricted trade with partners from East and West. Countries like China and India have benefited a lot from the free trade and a drive towards globalization. Over the period of time, countries like China has been able to dominate the world trade market with exporting their goods and services to other countries. Though the free trade offers important benefits to improve the overall economic conditions of rich and poor countries however, it can also serve as an important deterrent for war. Globalization and integration of economic interests of the countries make it relatively difficult for countries to fight with each other. The complex nature of international free trade and how the economic interests are intricate with each other make it extremely difficult for the countries to wage war against each other. This paper will argue and discuss that free trade stops war between countries. Globalization and Free Trade Glob alization has emerged as one of the most important forces of change during recent times. What started as an economic move to open the borders and allow free trade has now made inroads into other fabrics of the society also. More importantly, changes are being observed at socio-political level where smaller and developing countries are transitioning towards democracy and improved economic performance. It is critical to note that globalization is really a diverse term and to define it appropriately may be a difficult task. Over the period of time, the explanations as well as the impact of globalization has really widened. Globalization, initially focused upon ensuring developing mechanisms and processes which can be put in place to allow nations to trade with each other with no or very restricted barriers to entry. Â  (Chanda, 2007) As a result of this drive towards the free trade, many nations including China and India benefited from open economies. Since developing countries are es sential providers of raw material and also possess cheap labor therefore the overall benefit was perceived to be transferred to poor countries. Through globalization, poor countries were allowed to benefit from their raw materials and cheap labor sources. Apart from this, poor countries also benefited from the transfer of technology which took place due to globalization. Developed countries, in order to avail the benefit of cheap labor and raw materials actually helped transfer of technology to the poor countries to take advantage from the latest technology to manufacture goods in more efficient manner. (Escobar, 2006) One of the moves towards achieving the free trade and ensure further trade liberalization, World Trade Organization was founded. World Trade Organization or WTO is considered as the apex body which formulates the rules of the game when it comes to trade between the countries and also monitor the same. WTO not only creates the agreements which reduce the barriers to en sure free trade between the countries but also mediate the disputes between countries arising due to trade. (Moore and Lewis, 2009) The overall debate on free trade and what are its pros and cons actually are based upon two set of important arguments. One set of arguments is based upon the moral arguments and other set of arguments is purely based upon the economic impacts of free trade. The moral set of arguments was based upon the assumption that the free

Strategies and public relations of Hilton

Strategies and public relations of Hilton In todays vital range of competitive business environment there has been a shift from traditional marketing towards more varied approaches. In particular there has been a change from transactional to relationship management in marketing. I certify that this assignment is my own work, based on my personal study and or research. I have acknowledged all material and sources used in the preparation of this assignment, including any material generated in the course of my employment. I have not copied in part, or otherwise plagiarised, the work of other students. I have read and I understand the criteria used for assessment. The assignment is within the word and page limits specified in the unit outline. In other words, the use of any material in this assignment does not infringe the intellectual property/copyright of a third party. I did very hard work for this assignment and full concentrate on my work. I did try to do my best. Hilton worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended -stay suites and mid priced hotels. For 90 years, Hilton worldwide has been offering business and leisure travellers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands care comprised of its more than 3,300 hotels in 77 countries and include Waldorf Astoria hotels and resorts, Conrad hotels and resorts, Hilton double tree, Embassy suite hotels, Hilton garden Inn, Hampton Inn and suites, Homewood suites by Hilton and Hilton Grand vacations. The company also manages the world-class guest reward program Hilton HHonors. Hilton Hotels properties are renowned for their convenient and strategic locations within major countries throughout the world. Also synonymous with the brand are the high level of persona l service guest receive, and the extensive range of comprehensive business facilities available in luxurious settings. This hotel is built in 1963 as a showcase for international guests; this stunning New York City hotel has warmly welcomed families visiting the worlds fair, representatives attending political conventions and certain Fab Faur from England, coming to appear on the Ed Sullivan Show. With a multilingual staff of professionals, a wide choice of elegantly appointed accommodations, this extraordinary NYC hotel looks forward to continuing its legacy of service and guest satisfaction. MARKETING The marketing function is the study of market forces and factors and the development of a companys position to optimize its benefit from them. It is all about getting the right product. There is a difference between sales and marketing, marketing people deal with markets that contain many potential customers, and they talk to them as a group. Whereas profit or service to the customer at the right place at the right time. Marketing is much more than just advertising or PR. Its a way of doing things that starts with a potential customer and ends up with a profit. In the middle are competitors who are after the same customers and same profits. In the business as a marketing person, its necessary to use some proven tools and techniques to attack the competition and gain the customers. Marketing is the process where a company satisfies customer needs with a product and service at a price that generates a salespeople deal with a few customers and talk to them one at a time. According to me Marketing is a body of knowledge concerned with the relationship of a business to the marketplace. This market place is made up of customers, potential customers, competitors, suppliers, distribution channels, communication media and government regulations. It is a key of discipline that enables the producers of goods and services to interpret customer wants, needs and desires and match, or exceed them, in delivery to their target consumers. Marketing is also a mixture of all the activities of advertising promotion, publicity, deciding the look and feel of the product, how it will be sold and send to the consumer etc .All of these are the different parts of the marketing, they are not marketing. According to Philip Kotler (2006), Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Eric Davies and Barry Davies (2 edition), Institute of Management, Successful Marketing in a week, Marketing is the identification and profitable satisfaction of customers needs'. The Charted Institute of Marketing, Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. We define marketing management as the analysis, planning, implementation and controls of programs designed to create, build and maintain beneficial exchange with target buyers for the purpose of achieving organizational objectives. According to Bennett (1995), The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals. According to handouts The American Marketing Association defines marketing as, The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals. Facets of Marketing: Marketing has two sides first is philosophy, an attitude, a perspective or a management orientation that stress customer satisfaction. Second marketing is a set of emotions used to implement this philosophy. This is the marketing process. In hospitality marketing, the product is the experience of the guests. This experience has both a goods component (like food) and an interactive component, which we call service. In practice, hospitality employees become part of the product (experience). Another way every employee is part of the guests experience, because the typical hospitality organisation is highly personal and interactive. APPROACHES TO MARKETING Product orientation: Product orientation means focuses on the internal capabilities of the hotel rather than on the desires and needs of the marketplace. The benefits offered by a product or service can include: Convenience and accessibility. Good after-sales technical support and advice. Comfort and ease of use. Accountability- the knowledge that if things go wrong, the manufacturer will put them right. Courtesy and helpfulness of staff. Attractive, appropriate and efficient design and packaging. Peace of mind- the knowledge that you can trust the hotel, that your needs are understood and the good or service you have purchased will not let you down. Sales orientation: A sales orientation is based on the ideas that people buy more goods and services. In marketing a product is important to establish a unique selling proposition which sets business, brand or product ahead of the competition. Creating a unique selling proposition is particularly important in providing services. Unique selling propositions are usually set out in advertising. Therefore, the focus of a sales orientation is still the product, or what an operation has to offer. Marketing orientation: Marketing is based on the ideas how the product comes out in the market. The right place is profitable for the product. It focuses on customer wants and needs and integrating all the organisations activities, including production, to satisfy these wants. Achieving long-term goals for the organisation by satisfying customer wants and needs legally and responsibly. Societal Marketing Orientation: The Societal Marketing Orientation is the newest marketing concept. This concept holds that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently that competitors in a way that maintains or improves the consumers and societys well being, whether the marketing concept is adequate in the age of environmental problems, resources shortage, rapid population growth, worldwide inflation and neglected social services. The pure marketing concept ignores possible conflicts between short run consumer wants and long run societal needs. Like a Hotel, Hotel chains have established no-smoking floors and no smoking sections in their restaurants. Fast-food restaurants that practice the societal marketing concept pursues more environmentally sound packaging and produce foods with more nutritional value. Resort developers must consider the impact on the environment not only of their initial construction but also of the disposal of waste products and their use of water. MARKETING PLAN Marketing plan is designed to implement the strategies chosen at the corporate and strategic business unit levels. Writing a marketing plan of the hotel allows you to examine the hotel environment in conjunction with the inner working of the business. The marketing plan allows the marketing manager to enter the market place with an awareness of possibilities and problems. The development of a marketing plan every year is also important because good strategies are equal to success. It is noted that the long term effect of a marketing plan is hard to measure with precision. Ronald McDonald and Santa Claus have such things as long term effects. Elements of Marketing Plan Current Situation: Its important to assess market trends and the competition. These days, most forward thinking marketing people also involve salespeople to help their understanding. This is because sales people have an intimate knowledge of individual customers and competitors. Marketing Objectives: This is to help potential customers understand what your business does. It includes brochures, presentations and website. Salespeople should use these to describe the business and explain the benefits of your products to individual customers. There are all important goals to determine which ones you want to achieve first, second and so on and which are most easily and effectively executed. Swot Analysis: The total evaluation of a hotels strengths, weakness, opportunities and threats is called SWOT analysis. The best marketing people know exactly what they are good at, and what they are not so good at their strengths and weaknesses, it comes in internal analysis of hotel. In strategic planning opportunities and threats come in external analysis of the hotel. Competitor Analysis: Every business has competitors and its good for combined spend on promotion and advertising increases the size and growth of the market. It must understand that who is competitors, things like location, business size, website, product information and their target customer groups. Must spend time working out their strengths and weaknesses. Monitor their website every month and keep an eye open for them in a press. Try and work out what they are trying to achieve and where they are going. Try and guess how much they depend on a particular product or market. Market Research: Marketing people have come to rely too much on research, and they use it as a drunkard uses a lamppost for support, rather than for illumination. David Ogilvy Its important to know about existing and potential customers and need to establish basic information about them. Advertising and promotions assessment Market tracking Customer satisfaction Market segmentation Target Markets: It depicts which markets are most worthwhile and important for organisation. Marketing Tools: Its important to develop a sort of shopping list of the promotional tools organisation use and what budget organisation will devote to customers. Monitoring: Organisation will need to decide how it is going to monitor its performance. Monitoring is an important phase of the marketing process. SWOT Analysis HHC, like all major hotel corporations, is continuing to recover from the events of Sep.11th. This tragic human event also delivered a financially devastating blow to the travel industry as a whole and to the hotel industry in particular. In order to fully recover and thrive in the coming years, HHC must assess its overall all strengths and weaknesses as it moves forward through the new millennium. The following SWOT Analysis sheds some light on some of the pitfalls and opportunities that await the Hilton Hotels Corporation. Strengths Strengths are the positive aspects and distinctive attributes; It provides a significant market advantage. Strength is essential part and power of the hotel. Brand Recognition: Hilton has a good reputation and their name is well known. Hilton is a leader in the hotel industry. Its good to make their product, their packaging and their tangibles look different to those of their competitors, it is essential to make them support their brand values. Demand-Supply gap: Hotel remains proper gap in demand and supply products. It gives good results to the hotel and get promotion. Diversification of products: Hilton is more than hotels. They also generate revenue from gaming and entertainment. By being involved more than one industry. Hilton has a benefit of drawing from one part of its business if another part becomes less lucrative. Gaming and entertainment (as well as hotels) serve different customers needs. While this diversity does not automatically insure success, it does help the company to balance out its profits across three areas of the business. Hilton Hotel Corporation (HHC) is a well established organization and industry leader in the hotel, hospitality and gaming industry HHC is well diversified across the industry with hotels in the high end, business and mid-priced classes in their product mix Brand recognition HHC also possesses solid integration features such as owning the companies that manufacture its furniture and has invested in online reservation travel enterprises Hotel facilities: Hilton Hotel has a full service spa, a health club, an outdoor-pool, a steam room, a sauna, wireless and wired high speed internet access is available in public areas. The luxury properly features two restaurants for surcharge, guest receive, transportation including an airport shuttle and an area shuttle. Guest parking is complimentary. Event facilities consist of a ball room and conference/meeting rooms. The staff can arrange concierge services, wedding services, event catering. Guest Rooms features coffee/ tea makers and complimentary bottle water. Bathroom offers separate bathtubs and showers with handheld showerheads, phones, scales. All guest rooms are non-smoking. There are no room charges for children 12 years old and younger who occupy the same room as their parents or guardians, using existing bedding. The following fees and deposits are charge by property at time service, check -in check-out. In last, laundry facility, massage-spa treatment room and wheel chair are also available. Hilton Hotels are known for a high level of comfort and prestige. The Port of San Diego and Hilton are planning to develop a 1200-room hotel on the waterfront adjacent to the San Diego Convention Canter. The prestigious Hilton Malta promises the best in accommodation and a high standard of service for which Hilton hotels are renowned. For business or pleasure the Homewood suites by Hilton hotels are designed with all the comforts of home in mind. The Hotels are the Official Hotel Group of UK Athletics and the Great Britain and Northern Ireland Athletics Team. Hilton Hotels are now building computer files on customer preferences using a system called On Q, pronounced on cue. The Hotels are known across the globe and offer a choice of 2700 quality hotels in the UK, Europe, Asia, America, Africa and Australia. Hotel chain: Hilton Hotel develops many countries. This is the deluxe hotel in the Newyork city. Hotel chain is vital part of the strengths of the hotel. Hilton hotel is worldwide. Customer Satisfaction: Customer satisfaction with a purchase depends upon the products performance relative to a buyers expectations. A customer might experience various degrees of satisfaction. If the products performance falls short of expectations, the customer is dissatisfied. If performance matches expectations, the customer is satisfied. If performance exceeds expectations, the customer is highly satisfied or delighted. Expectations are based on customers past buying experiences. Hotel strengths with customer satisfaction as table setting, better offers, easy switch suppliers, location and good management team etc. Weaknesses HHC may be two narrowly focused making it vulnerable to a downturn in the global economy and other world-wide catastrophes that could limit global travel such as the bird-flu and a significant terrorist strike HHC may be vulnerable to workers strikes and crack down on undocumented workers in the U.S. Most of its holdings are in the U.S. Opportunities HHC should offer an array of distinctive and specialized services to the high end guests and high rollers such as Wedding planning hosting Spas that specialize in personal services Personal trainers HHC should look to expand into or acquire a cruise line A cruise ship is little more than a hotel that floats this would essentially match what it currently does with its leased properties Gaming activities would escape regulation, etc. Take advantage of emerging markets, especially with business class and mid-priced markets Threats HHC must be careful not overextend its efforts to mix entertainment and gaming Also the extension of credit and other side effects of gaming can slowly but surely nibble away profits September 11th was a major blow to the hotel industry. A similar event could result in another down turn. The hotel has many competitors like the Oberai Towers, the Marine Plaza, The Orchid, Le Meridian etc. Relationship Marketing: Relationship Marketing involves using methods and tactics to develop long term relationship with customers in order to retain them. An organisation must exceed customer satisfaction to develop a healthy relationship with customers. Traditional transactional marketing involved the organisation focusing all of its marketing efforts on attracting the customer for one off sales. Company must put into place tactics to attract customers. To attract customers promoting the product and brand, offering good quality products, services and competitive prices. Attracted customers to be retained with organisation. Methods used to retain customers include Loyalty cards, a good customer service, product variety and quality. (Handout) Marketing Strategies Marketing strategies are the means by which marketing objectives will be achieved and are generally concerned with the seven elements of the marketing mix. It deals with pricing, selling, and distributing a product .Using a market development strategy, a company or business unit can capture a larger share of an existing market for current products through market saturation and market penetration or develop new markets for current products. What a company wants to accomplish, in terms of such things as market share and volume, is a marketing objective. How the company intends to go about achieving its objectives is strategy. Strategy is the overall route to the achievement of specific objectives and should describe the means by which objectives are to be reached, the time programme and the allocation of resources. There is clear distinction between strategy, and detailed implementation, or tactics. The following headlines indicate the general content of strategy statements in the area of marketing which emerge from marketing literature:- Policies and procedures relating to the products to be offered, such as number, quality, design, branding, packaging, positioning and labelling, etc. Pricing levels to be adopted, margins and discount policies Advertising, sales promotion, direct mail, call centres and the internet, along with The mix of these, the creative approach, the type of media, type of displays, the amount to spend, etc. What emphasis is to be placed on personal selling, the sales approach. Sales training, etc. The distributive channels to be used and the relative importance of each Service levels, etc., in relation to different segments. Marketing Mix In marketing, one such conceptual framework that is particularly useful in helping practitioners structure their thinking about marketing problems is called marketing mix. To devise a product or service which will be seen as different in the eyes of prospective customers, to the point where they will prefer it to all competing substitutes, is obviously the ultimate objective of the marketer. Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry. According to John O Shaughnessey (1984), Product, price, promotion and distribution are factors that, within limits, are capable of being influenced or controlled. Marketing strategy can be viewed as reflecting a marketing mix of these four elements .The marketing mix is at the core of marketing. The marketing mix consists of the key decisions where marketing managers should exhibit their greatest expertise and professionalism. It has become common to summarize the elements of the marketing mix in the 4Ps- product, price, promotion and place. The seven Ps of marketing mix can be discussed as: Product Expand the line Change performance, quality or features Consolidate the line Standardize design Positioning Change the mix Branding. Price Change price, terms or conditions Skimming policies Penetration policies Promotion Change advertising or promotion Change the mix between direct mail, call centres, the internet Change selling. Place Change delivery or distribution Change service Change channels Change the degree of forward or backward integration. People People refer to the customers, employees, management and everybody else involve in it. Realize reputation of the brand Process Methods and process of providing a service Must be helpful to customers Physical (Evidence) Experience of using a product or service Brochures, Pamphlets PUBLIC RELATIONS Public relations (PR) is an important marketing tool that until recently was treated as a marketing stepchild. PR is moving into an explosive growth stage. Advertising costs continue to rise, while audience reach continues to decline. Advertising clutter reduces the impact of each ad. Sales promotion costs have also increased as channels intermediaries demand lower prices, better commissions and deals. The creative use of new events, publications, social events, community relations and other PR techniques offers companies a way to distinguish themselves and their products from their competitors. A simple definition of public relations is the development of and maintenance of good relationships with different publics. The publics are the range of different groups on which an organization is dependent. These include employees, investors, suppliers, customers, distributors, legislators/regulations/governments, pressure groups, the community, the media and even competition. Most of these groups have different interests in any particular organization. Public relations integrate with most aspects of an organizations activities. Public relations communication tools News Generation One of the most widely used is the generation of news. News is best structured around a story which can incorporate information about an organization or its products. Events Organizations can also gain peoples attention through staging or sponsoring Events. These can range from simple news conferences and seminars to exhibitions, competitive activities, anniversary dinners and stunts. All are likely to gain media coverage and draw attention to the sponsoring organizations name. They can also aid the achievement of credibility or establish images with which an organization would like to be associated. Events are also good opportunities to develop relationship with suppliers, opinion leaders and associates, as well as customers. Publications An organizations publications are another method of communication in which public relations will have an active interest. Sales support material is an obvious example, which can include brochures, manuals and presentations, usable by all personnel who have contact with the outside world. Annual reports, other public interest communiquà ©s, and special publications such as cookery books and childrens stories also provide vehicles for influencing both customers and those who can affect customers perceptions. Internal audiences and significant stakeholders are often addressed by organizational newsletters and magazines. Support for good causes Organizational support for good causes is another means of promoting an image and associating an organization with a certain set of values. This can include charity donations in return for product coupons, the sponsorship of public service activities such as festivals, and individual executives support for local community interests such as educational establishments, hospitals or crime prevention. All these provide many opportunities for publicity elsewhere. Expert opinion Individuals within an organization can also act as sources of expert opinion for journalists, public enquiries or other forms of research and investigation. Public relations managers may seek to promote the expertise in their organization through the dissemination of contact lists, and by grooming individuals interviewing and presentational skills. Visual identity Organizations also often seek to establish a visual identity through conformity of design or logos. While design can make it easier for customers to recognize an organizations products when they come across one, logos and other identification marks can be more important for internal markets as a means of signifying change or commonalty of purpose. Market Position and Services Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999, Hilton expanded aggressively by acquiring the Promus Hotel Corporation, Hampton Inn and Suites, Doubletree Hotels, Embassy Suites Hotels, and Homewood Suites. Hilton Hotels Corporation has grown to become the worlds most recognized and most successful hotel company (Hilton Innovation, 2007). With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world (2007). Marketing Mix theory on Hilton Hotel The marketing mix is essentially a conceptual framework that is particularly useful in helping practitioners structure their thinking about marketing problems is called marketing mix. To devise a product or service this will be seen as different in the eyes of customers. There are many different approaches to the marketing mix like 7ps. Product: There is no point in developing a product or service that no one wants to buy; it becomes first what to offer first. Hilton hotel find out what customers need or want and then develop the right product-with the right level of quality to meet those needs now and in the future. Their product is not tangible. Their perfect product must provide value for the customer. They regularly check customers satisfaction about product and their services. They also provide product of best quality to their customer. Price: Hotels price is competitive but not cheapest This business is able to compete with other larger rivals by adding extra services or details that is offer customers better value for money. . Their pricing must also provide a profit. It is the only element of the marketing mix that generates revenue everything else represents a cost. The price is used by many buyers as an indicator of quality. Promotion: It does not mean communicating just their customers. They ensure their internal stakeholders are aware of the value and attributes of their products. Hotel communicating effectively to his staff/ fellow employees so that they can be knowledgeable and share expertise with their customers. The employees look regularly at the products that account for the highest percentage of their sales. Process: Hotels process is good because customer does not see how their business runs, customers will see the work. The process of giving a service and the behavior of those who deliver are crucial to customer satisfaction. Its process is best. Never customer waited for their products, they never waste their time. They provide right information of the product to customers and the staff is helpful to them at every time. Customers keep happy by staff. There is no value in making the rest of the company run perfectly if this part is faulty. This P could be great source of competitive advantage if used wisely. Physical Evidence: Hotel provides facilities such as clean, tidy and well-decorated reception area to reassure. They also delivered financial services product in a formal setting, while a childrens birthday entertainment company adopt a relaxed approach. Although customer cannot experience the service before purchase but they talk to other people with experiences of the service. Their views do not come from the company. This Hotel engages these customers and asks for their feedback, so that they can develop reference materials. New customers can then see testimonials and are more likely to purchase with confidence. Physical presence, style, location and decoration of the hotel grabs attention, interest and, to some, creates the desire to enter and explore. People: Anyone who comes into contact with hotels customers will make an impression and that can have a profound effect-positive or negative-on customer satisfaction. The reputation of hotels brand rests in their peoples hands. So they are appropriately trained, well motivated and have the right attitude. Hotels all employees who have contact with their customers are not only properly trained, but also the right kind of peop

A Short Site Stop :: Halloween Internet Computers Technology Essays

A Site for Mindless Fun Entering the world of the World Wide Web can be an intimidating project to undertake. For those who are not extremely computer savvy this task may seem impossible and many may be scared off by the many options the Internet offers. For someone who intends to surf the Internet to browse the many wonders it presents the Website titled Halloween.com may be a good choice for the casual viewer. Yet, if one is looking for a very informative straightforward website with strictly facts and no fabrication this may be a website one should just pass right by. Halloween.com is lacking some information that may be useful for someone doing research on that topic. Therefore it my be a good idea not to waste one’s time browsing the article presented on this website. The reason being it offers no information on any of the authors who have written the articles leaving no indication on the qualifications of the writers. So with this in mind the information contained in the article should be taken with a grain of salt. In addition, there are also no dates given as to when the essays were published leaving the reader to wonder about the validity of the content. But, some valuable information that is present on the homepage of the website is that of when the site was last updated. This is an important fact to look at because the site was just recently updated so it shows that at least the site is not out of date. The essays the website contains seem to be that of opinion only with no sources cited to back up the information describ ed. So with no sources and no legitimate author it is hard to accept that these essays are credible, although Halloween is a subject where many may have a innate general knowledge. With all this in mind a defense for the website is a variety of subjects are covered about Halloween and for an entertainment purpose only the website could be considered useful. One benefit this site does contain is for the novice browser this Website is user friendly. The information is represented in such a way that it provides easy navigation to the topic of one’s choice.

Global Ethics and Social Responsibility

Global Ethics and Social Responsibility While conducting work in any type of business setting there is always ethical and social responsibilities that we all must face at one time or another. From big business to small local own businesses, it is important that knowing the right from wrong is very important. This would include training for both management and staff. Companies have a more extensive ethical and social responsibility training programs when their business expands to other countries.The relationship with the partner nation is so important, the company hold their personnel to more strict standards as compared to their home nation. Corporate or Business ethics is the study and examination of moral and social responsibility in relation to business practices and decision-making in business (Dictionary. com's). To put the definition to test, let’s examine the memorable Gulf Oil Spill. The world waited for BP Oil Corps’ reactions and responds to the oil spill in t he Gulf. BP Public Relations survey the situation, waited for more facts and then after the some of the smoke cleared made a statement as early as possible.The first items that BP addresses were the safety of the crew on the platform, the platform and then the pipe beneath the platform. As time passed, BP later address the lost income of local fisherman, restaurants, hotels and other local small businesses that depended on the Gulf that supplied fresh seafood and tourist to their beautiful shores yearly. Income lost due to oil showing up on the shores and affecting local wildlife, decreased the business for most coastal towns. BP had a plan for clean up, they hired the same out of work people due to the Gulf Spill to help clean up the Gulf shore line.How is this global ethics? BP is a global oil and gas company headquartered in London, United Kingdom. It is the third-largest energy company and fourth-largest company in the world measured by revenues and one of the six oil and gas â €Å"supermajors†. It is vertically-integrated and is active in every area of the oil and gas industry, including exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading. It also has major renewable energy activities, including in biofuels, hydrogen, solar and wind power.BP has operations in over 80 countries produces around 3. 8  million barrels of oil equivalent per day and has 22,400 service stations worldwide. Its largest division is BP America, which is the biggest producer of oil and gas in the United States and is headquartered in Houston, Texas. As at 31 December 2010 BP had total proven commercial reserves of 18. 07  billion barrels of oil equivalent. The name â€Å"BP† derives from the initials of one of the company's former legal names, British Petroleum. BP's track record of corporate social responsibility has been mixed.The company has been involved in a number of major environmental and safety inci dents and received criticism for its political influence. However, in 1997 it became the first major oil company to publicly acknowledge the need to take steps against climate change, and in that year established a company-wide target to reduce its emissions of greenhouse gases. BP currently invests over $1  billion per year in the development of renewable energy sources, and has committed to spend $8  billion on renewable in the 2005 to 2015 period].BP's primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index (wikipedia. org). Even though BP exercise Global Business ethics and social responsibility were they mandated to? Maybe on cleanup of the beaches and there may have been some punitive cost but that would have all been regulative but not from the men and women that run BP. Even though there are laws to regulate environmental and human rights violations but there are no global law for ethical business or social responsibility. Organizati ons are left to police themselves.There have been some organizations like the Carnegie Council, the World Economic Forum and Business Ethics (The Magazine) that has been leading the way to openly set forth standards for businesses, big and small to be accountable. The World Economic Forum (WEF) has drafted a pledged which was developed into The Global Business Oath. In January of 2010, WEF was feature in Business Ethics Magazine: Over the past year they drafted a set of principles – the Global Business Oath – and they’ve been testing the content and implementation ever since. And now it’s ready for pledging.While some might consider the proposal by the young global leaders a bit naive, the bigger question is how many older, more experienced, business leaders will be signing on. Will Klaus Schwab, Founder and Executive Chairman of the WEF, attempt to get JP Morgan Chase CEO Jamie Dimon to take the Oath? How about Deutsche Bank’s Josef Akermann? More than 200 leaders have already pledged to lead their organizations according to these principles, according to the WEF, and over the course of 2010 â€Å"the YGL Oath Task Force will be looking to expand the reach and impact of the oath. (Conner, Business Ethics Magazine). The oath is below. As a business leader I recognize that †¢ The enterprise I lead must serve the greater good by bringing together people and resources to create value that no single individual can create alone, †¢ My decisions can have far-reaching consequences that affect the wellbeing of individuals inside and outside my enterprise, today and tomorrow, †¢ As I reconcile the interests of different constituencies, I will face choices that are not easy for me and others.So I promise that 1. I will manage my enterprise diligently and in good faith and will not let personal considerations and compensation supersede the long-term interest of my enterprise and society at large, 2. I will understand and uphold, both in letter and spirit, the laws and contracts governing my own conduct and that of my enterprise, 3. I will respect and protect the human rights and dignity of all people who are affected by my enterprise and will oppose all forms of discrimination and exploitation, 4.I will respect and protect the right of future generations to enjoy a clean and resourceful planet, 5. I will not engage in nor tolerate bribery or any other form of corruption, 6. I will represent the performance and risks of my enterprise accurately and honestly to each of the constituencies that are affected by it, 7. I will actively engage in efforts to finding solutions to critical social and environmental issues that are central to my enterprise, and 8. I will invest in my own professional development as well as the development of other managers under my supervision.In exercising my professional duties according to these principles I recognize that my behavior must set an example of integrity and res ponsible conduct. This pledge I make freely and upon my honor. I Pledge While conducting work in any type of business setting there is always ethical and social responsibilities that we all must face at one time or another. Companies have a more extensive ethical and social responsibility training programs when their business expands to other countries. The relationship with the partner nation is so important.There is some training that you can only get from other mistakes and some mistakes we can prevent by just being sensitive to others needs and wants. Cited Page business ethics. (n. d. ). Dictionary. com's 21st Century Lexicon. Retrieved December 07, 2011, from Dictionary. com website: http://dictionary. reference. com/browse/business ethics BP p. l. c (LSE:  BP, NYSE:  BP) wikipedia. org. last modified on 5 December 2011 at 15:21. , from wikipedia. org website: http://en. wikipedia. org/wiki/BP World Economic Forum: Will Many Take The Global Business Oath? By Conner, Michae l, 26 January 2010 from Business Ethics Magazine

Comparison Fo Marketing Strategies Essay

In this term paper we will compare two companies, Splash of Landmark Group and H&M, two leading fashion retailers in UAE. We will individually analyse the marketing strategies of the two companies and compare them to see which one is more successful in the UAE market. We will also suggest some recommendations for developing their strategies. Both of these companies have equally done very well with their marketing strategies in the past and even better in the year of 2008 while being under the influence of the economies downfall. Sustainability has been the main marketing strategy that has made H&M a highly successful business and continues to do so to this day . In the case of Splash, its marketing strategy consists of aggressive selling with various offers and promotions for its customers. The topic we have chosen to write about is important because Splash and H&M are well-known companies that are popular amongst young consumers. Learning about each marketing strategy will help educate us better on where they stand in the apparel industry in reference to others we know about. Comparing Splash and H&M hopefully will give us a better understanding about the two companies and how we can make their marketing strategies better. In organising our paper we will start out giving the brief overview about the two companies and further proceed to analyse each of their brand positioning, pricing , promotion, e-marketing etc. After the explanation and analysis of each strategy we will proceed to suggest recommendations for improving their strategies. H&M Evolution The history of H&M started with a man named Erling Persson, who was a Swedish former salesman that became fascinated with America’s high-volume efficient outfits that Barneys and Macy’s carried. Persson first discovered the outfits when coming to the United States after World War II. Persson brought the retail concept – that high turnover produced lower prices – and brought it back with him to Sweden. It was then that Erling chose to open his own store which he called Hennes, standing for â€Å"hers† in Swedish. During this time the store only sold women’s clothing. The company Hennes was established in 1947 in Vasteras, Sweden and by 1968 Persson had purchased the men’s sportswear inventory and property of a Stockholm hunting equipment store which was named Mauritz Widforss. Erling Persson then changed the name of his store Hennes to Hennes & Mauritz to express the expansion, and later downgraded to just the abbreviations H&M. By 1970 Hennes & Mauritz developed a children’s clothing line and by 1978 the store offered much of all family clothing. With Hennes & Mauritz offering a wide range of family clothing, it helped the company expand with the new generation of youth wanting to be able to express their individualities. Besides its Scandinavian base, Hennes & Mauritz expanded into the British market by by the later years of the 1990’s H&M realized that their company had better results in their European market than their Scandinavian market. In 2000 H&M finally came to the United States after historically being a European brand and set its dominance. H&M’s is known for being of good quality and of good price. The dresses from the house of H&M are conspicuous for the uniqueness of their designs and an appeal that is slightly off the beaten track. This company has dedicated online stores through which it serves fashion conscious and aesthetically inclined numerous men and women in US, UK and Europe with all the exquisitely designed apparel. SPLASH Evolution Headquartered in Dubai, Splash is the Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 125 Splash stores and 50 branded boutiques across ten countries. An ‘Eye’ for the latest global trends in fashion design offered at fabulous value is the soul of Splash which has carved a niche for itself as one of the most successful local players in the region’s high-street fashion category. Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit the customer’s every lifestyle need. Initially it was mainly a trading company, which used to buy and sell merchandise without any customization of the consumer offering. This trading focus continued till 1998 when the company started to evolve along the buying cycle. This buying focused approach saw Splash differentiate itself by selling products which were carefully selected to suit the needs and style preferences of customers. In the year 2000 the company progressed from a trading setup to a retail based organizational framework. In 2004 Splash started shifting its focus from being buying based, to a more product centric, design oriented approach which corresponded with the change in logo, to reflect the brand’s ambition to compete with the international brands present in the market. Design teams were created and frequent buying trips and trade show visits to every significant show around the world were arranged for the design teams. Splash progressively became a design oriented fashion retailer with a central focus on developing its own style for each collection.

debat3 essays

debat3 essays The 2000 Presidential election between Vice-President Al Gore and Texas Governor George W. Bush was and still is a close campaign. This race has still not ended due to the closeness in the state of Florida primarily and the state of Oregon. Florida which contains 25 electoral college votes was and still is to close to call, which means that the race is close as of last time that I had checked the race was only separated by about 1800 votes. The state of Oregon only contains seven Electoral College votes so this is not that important to the outcome of the election because the Electoral College votes are 260 for Gore and 246 for Bush and 270 are needed to win. In the general turnout some of the trends that I had identified were most of the Gore Clinton States in the mid-west that in the past had voted democratic this year voted for Bush. The African-American votes primarily went to Gore, along with the union members and Hispanics. But women and Catholics usually went with Bush. Women voting for Bush kind of surprised me because Bush is pro-life and that kind-of takes away womens rights. This year the predictions with some of the types of people that voted for who the did was pretty right, but the predictions with the states were pretty wrong surprisingly. Some of the Key states that Gore had won where New York, Pennsylvania, Illinois, Wisconsin, Minnesota, California, and Washington. Bush had won West Virginia, Ohio, Michigan, Missouri Texas and Tennessee. These state were important because of the fact that these states all had major electorial college votes. Bush winning Akansas and Tennessee was also big because Arkansas is Clintons home state and Tennessee is Gores. The House of Representatives and the Senate both had pretty good outcomes if youre a democrat because the democrats gained a lot of ground. They tied in the Senate and in the house is 222 seats for the Republicans, 211 f ...

Controversial Issue Essay

Controversial Issue Essay Controversial Issue Essay Controversial Issue Essay: Making It Controversial If you always set one and the same question to yourself that is: why controversial issue essay again? we are going to answers your question. Controversial issue essay is the best exercise, which is only possible to invent for the proper process of studying. Controversial issue essay develops a lot of different skills and helps students to become more experienced in academic writing. Thus, controversial issue essay develop: analytical thinking skills perfect writing skills ability to have own opinions to all the possible problems excellent searching and analyzing skills the ability to work with facts, to analyze them and to use them for your sake. You see, that is why controversial issue essay is considered to be one of the favourite professors assignments: Preparation for Controversial Issue Essay Writing It is reasonable to get acquainted with the kind of controversial issue essay before starting to write your controversial issue essays. If speaking in a simple language, any of the controversial issue essays are the essays, which serve as a bomb. It is silent and quiet until it flashes. Each controversial issue essay is like a fire, like a hot spot, which makes people start debating. It should be emotional, burning, exciting. The main purpose of controversial issue essay is to convince people that your point of view is the only possible approach to the problem. Persuading is the only proper way of writing your controversial issue essay. A standpoint you deal with in your controversial issue essay should be supported by the authoritative facts taken from the authoritative sources. The more examples and proofs you present in your controversial issue essay the more persuasive it is going to be. Any controversial issue essay demands a lot of creativity from the writer. A common dull controversial issue essay is never going to be controversial. That is why in order to get the high grade for your controversial issue essay writing you have to make it hot, debating, and exciting. There exist a lot of different controversial issue essay techniques which can make a simple essay to be unusual and bright. Use them in your controversial issue essay and you will write an excellent work. Controversial Issue Essay Help If you need any kind of help or assistance with your controversial issue essay writing, you may bravely appeal to our custom essay writing service. We will support you at any stage of your controversial issue essay writing and give you some useful pieces of advice. Read also: Business Ethics Paper Term Argumentative Term Paper Analysis Term Paper 250 Words a Page Term Paper 15 Page Term Paper

Analysing the Common Conception that Power Requires Violence and Viceversa

For example, it is widely believed that power and violence form an interrelated relationship, such as people need to exercise violence, just as violence is required to gain power. It is the same as violence. As Mao explains once, Power comes from barrels (Arendt 1972, 113). This article is meant to question this common concept and its discourse. First of all, through Marx, Weber's work to define violence and power, and violence and power cast doubt on what they believe to be two different things. The third violence theory of these articles distinguish between violence and power. Arendt claims that the two concepts are actually opposite though the left and right theorists regard violence as an expression of extreme power. As voluntary compliance supersedes, power comes from collective will and does not require violence to achieve one of its objectives. When the government begins to lose its legitimacy, violence becomes an artificial means for the same purpose, and therefore it can onl y be found without power. Bureaucracy was then defined as an unmanned opponent, and hence reestablished missing relationships with the people they dominated, and thus became the source of ideal violence. Violence brings pain, but violence is not always seen. Understanding traditional violence follows the general approach of showing violence in the form of physical injuries or injuries. The concept of structural violence has been used in the Marxist theorist's vocabulary in analyzing the relationship of class structure, power and labor exploitation. Regardless of whether these people encountered ideologies or beliefs, they are drawn as enemies without even knowing their status. Flaherty painted Narok as a barbarian and drew this hegemonic power. The locals are restricted to one reality, only distorted and reflect only a fraction of the truth, the attacker 's approach seems to be racial discrimination and paranoia. Hegemony is the concept of leadership or control proposed by the rulin g class. In today's society, people think that supremacy is common sense. It is the cultural power proposed by the authorities, not traditional violence or power. The theory was developed by Marxist theory and Antonio Gramsci. Hegemism is based on the Marxist ruling class and the working class theory. Hegemony can be defined as social anomalies. For example, the cultural structure is dominated by the dominant class and is communicated to the working class as common sense. Hegemony is a tool for socially powerful people to exploit cultural influences to adapt classes that are less powerful to a particular social structure or culture, in order to achieve the best interests of powerful people.

Data base design Essay Example | Topics and Well Written Essays - 1000 words

Data base design - Essay Example ReqLayout EquipmentType Room Roomno (PK) Name (Room Name or Eating area description) Roomtype (Conf. Or Eating) Capacity Costpersession Openfor RefreshmentMealDetail OrgCode (PK) RMdate (PK) (where RM is refreshment and Meal) RMtime (PK) Roomno/Mealroom (PK) OrderId (PK) Ordertype (refreshment / meal) Quantity Order OrderId (PK) Description (beverage name, lunch, dinner, evening) 3NF Eliminate columns not dependent on the key. If attributes do not contribute to a description of the key, remove them to a separate table. All non-key fields must be exclusively dependent on the key field. Over here all tables in 2NF are already in 3NF as follows: Organization Orgcode (PK) OrgName OrgAddress OrgPostcode OrgContact OrgTel OrgFax OrgEvent NosExpected Booking OrgCode (PK) BookDate (PK) Roomno (PK) Session (PK) ReqLayout EquipmentType Room Roomno (PK) Name (Room Name or Eating area description) Roomtype (Conf. Or Eating) Capacity Costpersession Openfor RefreshmentMealDetail OrgCode (PK) RMdate (PK) (where RM is refreshment and Meal) RMtime (PK) Roomno/Mealroom (PK) OrderId (PK) Ordertype (refreshment / meal) Quantity Order OrderId (PK) Description (beverage name, lunch, dinner, evening) 4NF Isolate independent multiple relationships. No table may contain two or more 1:n or n:m relationships that are not directly related. All tables which are in 3NF are already in 4NF except "Booking" table. Organization Orgcode (PK) OrgName OrgAddress OrgPostcode OrgContact OrgTel OrgFax OrgEvent NosExpected Booking OrgCode (PK) BookDate (PK) Roomno (PK) Session (PK) Layoutid EquipId Layout Layoutid (PK) Description Equipment EquipId (PK) Description Room Roomno (PK) Name (Room Name or Eating area description) Roomtype (Conf. Or...All non-key fields must be exclusively dependent on the key field. Over here all tables in 2NF are already in 3NF as follows: Isolate independent multiple relationships. No table may contain two or more 1:n or n:m relationships that are not directly related. All tables which are in 3NF are already in 4NF except "Booking" table. Isolate semantically related multiple relationships. There may be practical constraints on information that justify separating logically related many-to-many relationships. All tables in 4NF are already in 5NF except "Room" table.

Psychoanalysis and Family Therapy Essay Example | Topics and Well Written Essays - 2000 words

Psychoanalysis and Family Therapy - Essay Example While psychology may be one of the oldest learned sciences, it remains still one that is shrouded in darkness and mystery. In the past, psychiatry was chiefly being carried out with the help of theories, ideologies and concepts with no idea about their true depth. The evolution of this field led to a world of revolutions and proposals. Some claimed that there is the role of biological factors while others blamed on the environmental factors etc. The complications in the treatment of various mental disorders are still lagging behind due to many reasons. There is still much to be learned about the efficacy of various treatment strategies that have been introduced in the field of psychology. More structured information needs to be made in order to achieve better results (Fonagy, 2004, p. 357). Psychoanalysis has been identified as one of the most efficient method of assessing various personality types and disorders. An invention of Freud, this methodology has been able to provide an alternative to hypnosis, a once very popular method of psyche assessment. Through in depth assessment of the person through verbal and symbolic communications, the psychiatrist is able to identify issues that are affecting the person (Fonagy, 2004, p. 357). â€Å"the deficiencies in our description would probably vanish if we were already in a position to replace the psychological terms with physiological or chemical ones†¦..we may expect [physiology and chemistry] to give the most surprising information and we cannot guess what answers it will return in a few dozen years of questions we have put to it. They may be of a kind that will blow away the whole of our artificial structure of hypothesis.† (Freud, 1920, pp 60). Psychoanalysis has been identified as one of the most effective methods in psychiatric treatments, and has been widely accepted in many health care systems of the world (Hau and Leuzinger- Bohleber, nd, pp 4). Many names have been given to this

Liquidation Assessment through Strategic Financial Statement Analysis Essay

Liquidation Assessment through Strategic Financial Statement Analysis - Essay Example The present research has identified that the year 2009 witnessed liquidation of 19,077 companies as per the figures of the insolvency service representing an increase of 23% from the year 2008. and out of 19,077, 6,335 companies have been declared insolvent. According to Adam, the figures are 13,434 as voluntary liquidations and 5,643 are compulsory liquidations totaling 19,077 as per the above report. Again in the UK, Red Flag Alert says that more than 140,000 were showing signs of financial distress in q4 2009. The figure is 6 % higher than Q3 2009 but 14 % lesser than the identical period in 2008. The corporate failures seem to unstoppable despite fiscal support by the Government, VAT reductions by 2.5% and the HRMC’s payment support for  £ 4.2 bn covering 242,000 ‘time-to-pay arrangements’. The U.S.based Circuit City, second largest retailer of electronics next to Best Buy went into liquidation of its last retained store after series of one liquidation after another in early 2009 rendering their final tally of 30,000 of employees jobless. One commentator has said that it was a well deserved as a poorly managed company. Needless to say, a recession has been responsible for this state of affairs. Recessions are considered a process of the plumbing of economics that removes the inefficient entities and paves way for reallocation of capital and labor to the most deserving entities. The faster the reallocation, the safer the investments. The three ways in which insolvency is dealt with are the liquidation, rescue, and workout. Liquidation is the process administered by the court for sale of the assets of the insolvent firm in piecemeal. A rescue is again a court intervention for rehabilitation, reorganization or restructuring of the insolvent firm with the objective of preventing its liquidation. A workout is an informal process where a court has no role and the creditors either reschedule their debts or allow settlement of debts at a disco unt.

Effects of quantitative easing on food prices Research Paper - 1

Effects of quantitative easing on food prices - Research Paper Example Instead of that food prices now depend on global demand and supply. Dependence on global market leads to speculation which makes food price volatile. Volatility is a characteristic of the market but irresponsible monitory policies generate the market more volatile and drive prices up. Generally weather, speculation and a number of other faults would have been considered as responsible but here monetary policy and quantitative easing (QE) or printing new money are the main reasons. This policy can be done by the central bank only because everyone accepts this money as a payment. People use this money to buy government and corporate bonds, equity and houses. In addition central bank sometimes lowers the interest rate on new bonds and loans and this will make additional pressure on money market. It encourages greater spending. On the other hand bank can also improve their position and show their interest in money lending (Fry). Effects: There is also a negative impact. Firstly, the prin ting of new money raises the purchasing power of the consumer and the demand of products increase. For that people demand more money but the central bank fails to supply that amount of money. This leads to inflation in economy. Then to control the situation central bank decides to increase interest rate on both credit and deposit. For that central bank loss money on its purchase and suggest the government to impose higher tax rate on goods and services. Secondly, creating and spending money lowers the value of currency and it causes inflation or hyper inflation. This exploits the purchasing power due to instable price level. Last of all, QE demolishes the confidence of an economy. Thus we can say that QE is counterproductive for an economy and central bank cannot impose QE anyhow (The Financial Times Lexicon). According to some economist QE is not main responsible for rising of food prices. Poor people have to understand that they should maintain their food habits basis on supply of those goods in world market. If there is seen a shortage of that good people should adjust their food habit according to the situation. This can make a stable situation in the food market which directly affects the prices of foods (Lagi et al). Gradual increase of basic food prices has severe impacts on huge population across the world. There is a lack of confusion about the factors which are responsible for this situation. The main cause of price increase of food is investor speculation. In recent years it is clearly seen that the supply and demand are not consistent with the actual price dynamics. The exploitation of food prices in 2007-08 and 2010-11 were mainly happened due to the investor speculation (Lagi et al). Along with that the consumption of ethanol is another reason. The excessive consumption of ethanol in US gave a huge negative impact in the global market. It increased the price of ethanol sharply. More over these adverse results are not only seen in the commodity ma rket but also seen in the asset market. It increased the expected returns from equities and bonds. Though some economists have claimed speculators cannot affect the food market directly. According to them food prices are set up through the market mechanism and deregulation of the price system. Price system is generally controlled by the practitioners of the market. Therefore, there is a huge chance of making disingenuous price system. They generally set the price level with respect to their profit maximization

Case study Essay Example | Topics and Well Written Essays - 500 words - 11

Case study - Essay Example In this facet of marketing, creation of an up-to-date customer database can save time, money incurred for traveling or communication and physical strain of frequent visits. Moreover, it ensures repeated business as the database regulates proximity with select customers. The process of making a customer database involves the stages like selecting customers to enroll in the list and keeping the track of customer data, studying buying capacity and needs of the customer, collecting details of contact information and buying habits of the target customer etc (Stones & Jacobs, 10-12). These stages simplify the progress of the business volume in direct marketing by all means. Direct mail plays a vital role in formulating direct marketing business. It is the most effective way of advertising where large numbers of customers are addressed at a single unit of time. Business people of various trades and organizations with personal relation activities use this technique to stimulate and maximize the potential response of the target groups. Almost everything in business is possible through advertising via direct mail system. The preparation and maintenance of a customer database helps in the operation of a very effective time-scale in the business process. In most cases, direct marketing is to be prompt and quick active for the stability of the business flow. Intact business volume levels are met by the application of an effective time scale. It promotes the pace of operation the time involved in each activity is bound to a scaled time pattern required for accomplishing a job. Scheduled activities only can create credibility of the business unit among its customers. This faith improves sales and the trade volume of the organization increases with a combination of values. Recognition of the product in the market is guaranteed by the value of service

Analysis paper Essay Example | Topics and Well Written Essays - 750 words - 3

Analysis paper - Essay Example reations inspired by phenomenal aspects related to human emotions and cognition to serve its function, and developed from one or multiple of art elements. Production of art utilises different components. Artists produce different effects using elements such as colour, textures, shapes, lines, dimension and space. The ability to use lines of diverse lengths and thicknesses and taking a particular direction tend to signal an action that perhaps other elements cannot produce. Colour has got critical purpose in producing effects whether used alone or in structures produced using other elements as shapes. It benefits the art through the hue, its intensity in brightness or dullness and value in terms of lightness or darkness. By joining lines together, flat shapes, either geometric or irregular forms can be created to express drawings. Art can arise from use of 3-dimentional objects that allow the artists to control their appearance. Such structures are expressed through length, width and height. Texture gives the feel of an art (e.g. rough or smooth) and allows viewers to relate with it as they do in reality. Art can also be produced under the illusion of space. Art productions grow with time and are inspired by certain happenings in particular moments. Some art pieces were created several centuries ago, but have been recreated severally which all show certain divergence in appearance, finishing and aesthetic quality. Art has proved not to be limited by time. Hence an art piece can best be described in the time it was developed. It has transformed from the stone-age art when expressions were mere carvings and sculpts on the walls and stones. Then came the clay works, but today they have expanded to the computer aided graphics. It’s not merely about a tangible piece, but more of feel as in choreography and music. Art has come to encompass great dynamism and complexities through use of advanced technology to incorporate motions and different visual impressions that

Case study Essay Example | Topics and Well Written Essays - 500 words - 11

Case study - Essay Example In this facet of marketing, creation of an up-to-date customer database can save time, money incurred for traveling or communication and physical strain of frequent visits. Moreover, it ensures repeated business as the database regulates proximity with select customers. The process of making a customer database involves the stages like selecting customers to enroll in the list and keeping the track of customer data, studying buying capacity and needs of the customer, collecting details of contact information and buying habits of the target customer etc (Stones & Jacobs, 10-12). These stages simplify the progress of the business volume in direct marketing by all means. Direct mail plays a vital role in formulating direct marketing business. It is the most effective way of advertising where large numbers of customers are addressed at a single unit of time. Business people of various trades and organizations with personal relation activities use this technique to stimulate and maximize the potential response of the target groups. Almost everything in business is possible through advertising via direct mail system. The preparation and maintenance of a customer database helps in the operation of a very effective time-scale in the business process. In most cases, direct marketing is to be prompt and quick active for the stability of the business flow. Intact business volume levels are met by the application of an effective time scale. It promotes the pace of operation the time involved in each activity is bound to a scaled time pattern required for accomplishing a job. Scheduled activities only can create credibility of the business unit among its customers. This faith improves sales and the trade volume of the organization increases with a combination of values. Recognition of the product in the market is guaranteed by the value of service

Culturally Diverse Students Essay Example for Free

Culturally Diverse Students Essay Today our classrooms, just like families, are becoming more unique and blended. Teachers are tasked with effectively teaching students with disabilities and diverse cultural and linguistic backgrounds. In order for educators to meet the needs of their students, key strategies must be implemented that will positively affect their students academically and behaviorally. This paper reflects on the experience of one of these families and identifies key strategies to maximize the potential of cultural and linguistically exceptional students. Background I was lucky enough to interview a family that I have worked with over the years as a nanny. For the purposes of this paper and the anonymity of the family I am using the names Lucy and Chris (to refer to the mother I interviewed and her husband) and James (to refer to the exceptional child). Because I have been working in this family’s home for a number of years I am able to give an accurate overview of their socioeconomic status. Lucy and Chris self-identify as African-American and live in San Pedro, CA where the population is 76,415 with 59% identifying as Caucasian and 8% identifying as African American. The town can be classified as predominately middle class as the median household income is $62,422 (City Data, 2011). Lucy completed some college and works full-time as a manager of a credit union. She lives in a three-bedroom house with her oldest son, her younger son, James, who is now 15, and her husband. James is a lively young man with autism who is on the moderate/severe side of the spectrum. He is an exceptional swimmer and participates in his high school general P. E. program. He struggles with social interactions and has very little expressive language. He has learned to use a GO TALK to communicate functionally. James is very sensitive to his environment and sometimes becomes overwhelmed by loud noises and crowded spaces. Autism affects 1:88 children and the prevalence is on the rise. It is the fastest growing developmental disability in the U. S. It is five times more likely for boys to have autism than girls. It is characterized by language delays, social delays, and repetitive patterns of behavior (Facts About ASD, 2012). Lucy knows that I am in the process of getting my special education credential and that my own family member has DS-ASD. When she was interviewing me for the nanny position years ago she was nervous and unsure about letting anybody come into her home. After I told her about my background and how much I have learned from my brother she began to open up and become more comfortable with me. She has since then told me how thankful she is for me and how nice it is to have someone that understands her son. Discovering and Reacting to Disability It all started in preschool school. The teacher kept telling Lucy, â€Å"I don’t think he can hear. † And Lucy kept saying, â€Å"He can hear just fine! † The teacher kept saying the same thing so finally she took him to the doctor. This experience supports the research on professionals in early education or elementary school programs being the parent’s initial source of information about their child’s special needs (Turnball et. Al, 2011, p. 77). Denial was the first phase in the process of Lucy learning to accept her son’s autism. Lucy also said other members of her family were in denial, including her husband and father. Her father told them they â€Å"were not disciplining him enough† on multiple occasions. She did not talk about any anger, bargaining, or depression phases before finding acceptance (The Grieving Process ppt, 2013). Lucy has immense inner strength that I truly admire. After a doctor diagnosed James, Lucy and Chris told their family and her mother pushed her to get extra support. Lucy tells me she probably wouldn’t have ever done gone for it if it weren’t for her mother because they have always worked for everything they had and lively comfortably and didn’t want to ask for help. A person’s culture may affect treatment decisions and is often associated with certain socioeconomic or geographical constraints related to accessing care† (Mandell Novak, 2005, p. 113). Reaching out for support was not something the family wanted to do and because they lived in San Pedro, accessing the right services often required traveling long distances. Educators must recognize the relationship between status and our society’s symbols of success (holding a job, having a place to live, and being independent). As an educated service provider, I am always caught off guard by a family’s hesitation about pursuing services (even my own family never sought out extra help). My professional experience has ingrained in me the importance of early intervention. Many â€Å"African-American families seek help from family, friends and church groups before they will get professional help for their child (Dyches et al. , 2004)† (Litten, 2008, p. 5). Lucy’s perspective and her mother’s reaction had both been influenced by her experience with her sister, who was developmentally delayed as well. She said her mother wished she had gone and gotten services for her. But when they were growing up, Lucy said, â€Å"It wasn’t something you did. Our family was poor. We did whatever we did to survive and both of my parents worked. † Educators need to keep the roles of culture, poverty, and historical perspectives in mind as we work with these families because they have an impact on the attitudes and behaviors of families with exceptional children. In Lucy’s family growing up, there was a lack of awareness about the availability of services. As educators, we must consider the lack of awareness and the socioeconomic factors that prevent certain families from taking advantage of the services that they are entitled to. We can’t expect them to advocate if they aren’t aware of what is available. We must take on this role. Teacher strategy #1: Fairness is When a Child Gets What He/She Needs Over the years, Lucy and James struggled with the school’s changing James’ placements. It wasn’t until she came to the school to observe him and found him sitting in a corner of the classroom, on a couch, rocking back and forth for hours with no attention or demands placed on him that she decided to pull him out of the district completely. During their search for a new junior high school they came across programs that were solely focused on vocational skills. Lucy and Chris felt their son had more important academic skills to obtain before teachers started teaching him how to get a job. They didn’t expect him to be a scholar, but they did want him to have access to general reading, writing, and math curriculum. Education, rather than life skills, was more of a priority for them. They added an inclusion goal in his next IEP. James would participate in general P. E. and math or computer class. According to Kathryn Pitten, â€Å"Cultural mores may determine which treatment goals families will accept and which goals they will decide not to work towards. Also, parenting style will determine which goals are viewed as important. † (Pitten, 2008, p. 4). Teachers must be responsible for developing a classroom program that fosters the understanding and respect for individual differences and discusses what fairness means to each student. Teacher strategy #2: Develop a Positive Collaboration Between Parents and Teachers Lucy admitted that she did not take an aggressive approach to getting James all of the supports he needed. Most of the things she learned she â€Å"stumbled upon† through conversations with other parents, teachers, and paraprofessionals (all of which have worked out in their favor). She believes she has done the best she can for her son. Once again, awareness was lacking and because of that this family did not get the support they needed until much later on. This is consistent with literature addressing service accessibility in that ethnic minorities typically access services at a much lower rate than their Caucasian counterparts (Balcazar, Keys, Balcazar, 2001). Learning how the school system could work for her son was a significant stressor for her. If educators embraced the full reality of the student’s and family’s life and committed to supporting emotional and academic needs (Turnball et. Al, 2011, p. 147) this could help to bridge the gap between home and school. Letting parents know that you believe in their child is sometimes all it takes to give your family’s hope. Teacher strategy #3: Implement Culturally Responsive Teaching Ford (2012) points out that African Americans are the only involuntary minority group. African Americans live in a society where race affects every aspect of their lives. â€Å"The overrepresentation of Black students in special education has been dissected, discussed, and debated† (Ford, 2012). We need to understand the negative effects racism has on our children and be sensitive to the history of previous schooling of exceptional students. Some Moderate/Severe students, like James, are moved from program to program (several times a year). Teachers need to understand that not all children in their classroom have learned the same things and they can’t be taught in the same environment at the same time. We need to differentiate and individualize our instruction by providing a wide range of materials and utilizing several learning strategies. School strategy # 4: Ensure Each Student Can Identify With Someone One of the best things to happen to James in his freshman year of high school was joining the â€Å"Big Brothers and Sisters† program in his local community. Having a role model; someone to look up to, relate with, and rely on has made such a meaningful impact on his life. Lucy reflected on the first time James was invited to watch the local football team; â€Å"His face lit up. He jumped up and down and couldn’t contain his excitement. † Teachers need to facilitate healthy inclusive relationships school-wide. It is our job to spread awareness about disability and help all students to become sensitive to the beauty of differences. Conclusion James’ family hopes that one day he will be able to live in a supported living community with roommates but like many families with exceptional members, the future is uncertain. Teachers need to take an active role in the transition planning process and remember that culturally diverse families do not have the same values as those of the dominant culture. (Turnball et. Al, 2011, p. 89). These families deserve our utmost respect and attention. Showing parents that you are interested in their story can lead to unexpected successes. In order to truly do our jobs we must make our professional story a part of their family story.

Airasia Berhad Strategy Analysis

Airasia Berhad Strategy Analysis Introduction AirAsia Berhad (AirAsia) is the leading low cost airlines in South East Asia, which has expanded rapidly since 2001. The company is based in Kuala Lumpur, Malaysia and has successfully positioned itself in customers mind through the simple slogan â€Å"Now Everyone Can Fly†. The company is currently valued at approximately RM2.7 billion and has a total of 60 aircrafts that fly to over 50 domestic and international destinations with over 400 domestic and international flights daily (Euromonitor International, 2009). The operation for the short and long haul are handled by AirAsia and its sister company, AirAsia X Sdn Bhd (AirAsia X) respectively (AirAsia, 2009). AirAsia aims to establish itself as a leading low cost carrier in market by valuing its customers through cost advantages created by operational effectiveness and efficiency. More customers are able to fly taking into consideration the low fare charges as AirAsia capture segments of customers that previously could not afford the airlines fare. Whether the strategy exploits the companys key resources Each organisation is unique in terms of it resources and capabilities and the key to success merely depend on its ability to find or create a competence that is distinctive (Teece, Pisano and Shuen, 1997). The Resource Based View (RBV) combines two perspectives, the internal analysis of phenomena within an organisation and an external analysis of the industry and its competitive environment (Eisenhardt and Martin, 2000) and (Collis and Montgomery, 1995). It goes beyond the Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis by integrating internal and external perspectives. The ability of an organisations resources to present competitive advantages could not be determine without taking into considerations the broader competitive concept. Barney (1995) indicated that organisations resources and capabilities must be evaluated in terms of value, rarity, inimitability and organisation. Furthermore, Carpenter and Sanders (2009) suggested that in order for a company to gain co mpetitive advantage, they should possess resources and capabilities that are valuable, rare, inimitable, nonsubstitutable and exploitable (VRINE model). The value of the resources and capabilities interacts with the market sources and will differ based on time and industry. The three fundamental market forces; scarcity, demand and appropriability determines the value of a resources and capabilities (Collis and Montgomery, 1995). In order to answer the question of value, organisation could identify whether the resources and capabilities are able to meet market demand. As for AirAsia, the organisation relies on its human resources and management capabilities wherein these two components have satisfied the value requirement, as it has been able to meet the demand for the Low Cost Carrier (LCC) market. Resources and capabilities owned by AirAsia are homogenous in the market but aspect such as work culture and innovative routes make it difference from the competitors. For example, any ideas to improve the operations are welcome from all level of employees and in terms of route, AirAsia try penetrate new routes and will go to locations that others given up. In RBV concept, AirAsia can be characterised as a competitive parity company based on its valuable but not rare resources and capabilities. In airline industry, things like aircraft and fast turnaround time are easily imitated by others. Nevertheless, one of AirAsias distinct characteristic is path dependency wherein a characteristic of capabilities is developed and accumulated through a series of time (Dess, Lumpkin and Eisner, 2008). AirAsias work culture of openness between employees as well as the leadership from its Chief Executive Officer is something have been built up over a period of time which is difficult to duplicate. Moreover, the high capital requirement for market entry is another factor that leads to difficulty to imitate the resources and capabilities. It is undeniable that competitors can imitate the said resources and capability, however, it will take time and in the meantime, AirAsia will gain the competitive advantages. Controlling and exploiting the resources and capabilities provides competitive advantages to the organisations (Carpenter and Sanders, 2009). AirAsia has exploited it resources and capabilities, which is reflected in their financial performance. AirAsia has gradually increased its performance throughout the years. AirAsias s net profit for the 3rd quarter of 2009 totalled RM130 million ($38.4 million) which is sustained by rising passenger numbers and income from add-on services. The profit achieved was a turnaround from a RM466 million ($137 million) net loss in the same period last year (www.airasia.com). The fit of the strategy to current industry conditions The competitive environment consists of many factors that are particularly relevant to an organisations strategy. Analysing the external environment particularly the industry is a starting point for firms to develop a strategy. Porters five forces include the overall structure rather than focusing to any one element. However, the forces are not stagnant which tendency to change may occur. AirAsia operates within the airline industry and forces that are driven in the industry would identify the strength and weaknesses of the organisation. Rivalry among established companies Risk of entry by potential competitors Bargaining power of buyers Bargaining power of suppliers Substitute Products High Due to market growth High Full service airline might want to consider going low cost Low Price is at the cheapest. Low Limited provider in the market. Low There is competition train, bus, car travel etc There is potential market in the Asia for LCC due to the rapid economic and disposable incomes growth. This seems to be a profitable opportunity to tap. Infrastructure such as high-speed trains and highways has yet to meet the high standard level and therefore customers tend to choose the air as mode of transportation. Hence, threats of substitutes are low as the geographical structure of Asia has made air travel the viable, efficient and convenient mode of transportation. Looking into this scenario, AirAsia entered the airline industry concentrating on the LCC and noted that at the initial stage there were less rivalry but as the industry grows, the rivalry among established firms become higher partly due to price issues. AirAsias main competitors are Firefly, Tiger Airways and Jetstar Asia. Knowing the increase of competition in the market, AirAsia applied the adaptation process (Hanan Freeman, 1984) by expanding its operation to long haul services to various destinations. Moreove r, AirAsia realise the price is destructive and try to avoid direct price competition and try to create a friendly competition environment. As there is positive trend in the airline industry, full service airline carriers have refocused its operation related to costs and yields as it is seen as a requirement to maintain profitability (Graham and Vowles, 2006). There is possibility of new entrance of LCC, which creates further competition in the industry.For example, Firefly was set up by Malaysia Airline System Berhad (MAS) is a part of LCC industry in Malaysia that has adapted AirAsias low cost concept. However, it would not be a threat to AirAsia as Hanan Freeman (1984) highlighted it is difficult to imitate as tacit amount of knowledge is required on the targeted firm. The government barriers air service agreement and high capital requirement could act as barriers to entry. Due to significant growth within the industry, demand for additional aircraft has increased and suppliers will be in a powerful position. It was reported that Asia accounts for 40% of new aircraft orders for Boeing and Airbus and seat capacity on LCC worldwide has more than doubled in the past four years (Shameem, 2006). Due to few players, Boeing and Airbus, and lack of competition in the market, the bargaining power of suppliers are low. Consequently, there is not much competition in terms of pricing occurring between the two companies so an airline carrier will have to accept an offer from one of the suppliers. The bargaining power for buyers is low as there is no room to bargain for cheaper tickets as AirAsia provides the lowest price compared to other carriers. The biggest threats for AirAsia are the rivalry and risk of entry with the existing and potential competitors. LCC business is viable and there is healthy profitability provided AirAsia continuously improves itself and is flexible in the challenging market. The sustainability of the differentiators Porter (1996) indicated that to outperform rivals, an organisation need to deliver greater value to customers and build comparative value at a lower cost. The airline industry is at the growing stage and therefore stiff competition from existing and new LCC is expected in the future. In order to sustain its competitive advantage, AirAsia needs to leverage its competency in creating cost advantages. At present, AirAsia differentiates by providing substantially low fares with no frills concept and by offering innovative routes. Murray (1988) indicated that there is uncertainty for sustainable differentiation to be achieved through product innovation and suggested that the area that could be concentrated for the said differentiation is quality and service. While,Porter (1996) highlighted that positioning are successful based on activity system and simple consistency between each activity aligning with the organisation strategy. AirAsia builds it brand name by providing a good quality service at a low price. Furthermore, AirAsia focuses on branding through campaign and advertisement such as recent sponsorship deal with an American football team, Oakland Riders. During inception, AirAsia focused on internal destinations and have further entered the international destinations. AirAsia X is differentiated by its long haul LCC as customers would not need to look at different carriers to reach different destinations at a lowest price. It is based on the same no frills service model wherein the price is 80% lower than its competitor together with additional services that requires customer to pay additional payment such as food, entertainment and others. AirAsia also seek to create excitement amongst their customers with the range of innovative and personalized service such as self check-in. Customer loyalty is build by the differentiation, which could act as a defence against rivalry (Eng, 1994). Due to AirAsias success in the industry, competitor might want to adapt the companys business model. However, AirAsia had some advantages over its competitors by the advantage of experience and its brand enjoyed good recognition. AirAsia gain from the first mover advantage in South East Asia which allows it to establish itself before competition perceive further in this low cost segment, apart from competition that already exists across segments (low cost vs. full service carriers). AirAsia has the strength to lay down the rules and framework in the industry for business and operational suitability. Whether the elements of the strategy are consistent and aligned with the strategic position Strategy works as a driver in a firm in achieving goals and objectives (Carpenter and Sanders, 2009). AirAsias five strategy elements are as follows: Arenas (where will be active and with how much emphasis) * Low cost airline.  · specific markets-price sensitive customers (including first-time fliers) * Main base is located at the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines, Thai AirAsia and Indonesia AirAsia fly from Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. Vehicles (How to get there?) * Internal development via new routes. * Strategic partnership. Differentiators (How to win?) * Low cost short and long haul with no-frills. Customers have the choice of customizing services without compromising on quality and services. * Create new segment in airline travel based on value and service. Staging and Pacing (what will the speed and sequence of moves?) * AirAsia flies to over 60 domestic and international destinations with 50 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand and Indonesia. * AirAsia has flown over 55 million guests across the region and continues to spread its wings to create more extensive route network through its associate companies, Thai AirAsia and Indonesia AirAsia. Economic Logic (How do returns be obtained?) * Low operation cost through flying with one type of aircraft, uses secondary airport locations etc. * Low cost incentive with various choices of destinations. Porter (1996) presented three generic strategies that an organisation could use to overcome the five forces and achieve competitive advantage. Adopting a suitable strategy depends on the organisations industry, customer characteristics and capabilities (Murray ,1988) and (Eng ,1993). However. In the LCC segment, cost is the competitive priority and it determines market position. In lieu of this, AirAsia has applied the focused cost leadership strategy wherein it targets on specific markets; price sensitive customers as well as lowering its overall costs (Flouris and Walker, 2005). Murray (1988) disagrees that cost structure is vital in relation to the output performance compared to the price sensitivity. Factors such as economy of scale and quality of management teams within the organization could be the benchmark for cost leadership. Under the cost leadership strategy, level of operation efficiency is vital as it assist in achieving cost advantages than the rivals by searching continuous areas for cost reduction along its value chain that leads to economies of scale (Eng, 1993). AirAsia increases its efficiency through increased route network and its operating activities by adapting cost optimising techniques such as quick turnaround times and maximizing of flight utilisation for its aircrafts (Shari, 2003). AirAsia took advantage from the existence of e-commerce which is easier technique in providing information. The cost related to web is very low compared to other methods like advertisement on television. AirAsia has taken advantage from this method to reduce the cost of operations. Malaysia government has supported AirAsia through the opening of the LCC terminal in Kuala Lumpur International Airport, which enhanced its competitive edge by reducing costs and better logistic planning (Euromonitor International, 2009). Competitors tend to know how big the market is and how good the opportunity is in Asia. Therefore, there is threat by competitors, which could imitate AirAsias low cost base. Most of the competitors have the same concept of no frills and low price strategy and will continuously try to reduce its costs than AirAsia in order to gain sustainability in the market. The challenge for AirAsia is to reduce cost effectively which is difficult for the competitors to copy. Possible issues associated with implementation Strategy formulation and implementation are interdependent with the objectives being a coherent set of strategy elements and implement levers (Carpenter and Sanders, 2009). In order to succeed in the LCC segment, AirAsia will need to maintain its low cost elements in their business design, as it is critical to the long-term success. The main reason is because the more gaps arise between the competiting airlines, the more flexibility will be available to offer lower price and gain market share. An extended route system will most certainly be a key differentiator and to sustain its competitive advantages, resources and capabilities need to be analysed further. With the growth in the LCC, it will create opportunity to others to enter the market. Competition between carriers using the same business model will inevitably be intense. There were studies resulting that adapting one or more forms of generic strategy will enable organisation to outperform better (Murray, 1988). However, Eng (1993) indicated that Porter discouraged organisations to combine the said strategies as it is inconsistent as for example differentiation is related to cost. One of the major pitfalls against attempting to differentiate is by trying to combine low cost and differentiation strategy by starting to add frills in its business model. By applying this strategy, carriers have lost their source of competitive advantage by narrowing the strategic cost gap. Every frill or service adds to cost and reduced the strategic cost gap, thus curbing the flexibility to offer innovative price deals. Around the world, it has been observed that low cost airlines pursuing a generic b usiness design have emerged as the most successful. Conclusion AirAsias success is based on the no-frills, low fare, simple and convenient option air travel. The company has managed to deliver low fares by consistently keeping cost low through high efficiency in every art of the business and maintaining simplicity. The company has indicated that synergies between the internal and external factors could develop a competitive advantage. This has allowed AirAsia to position and be the market leader for LCC in South East Asia. The brand name is a major strength to AirAsia wherein a lot of effort is being done. For example, initially when considering to enter the UK market, the company has collaborated with Manchester United and later with referees of Football Association of England. At the moment, they also collaborated with a giant American football club, Oakland Riders to create brand awareness for the local public in order for them to enter the USA market in the future. Bibliography AirAsia offers a new take on the long haul, low cost airline sector (February 2009) Euromonitor International. (assessed on December 2, 2009) Barney J.B. (1995) Looking Inside for Competitive Advantage Academy of Management Executive. 9(4): pp. 49-61 Carpenter, M.A., Sanders W.G. (2009) Strategic Management: A Dynamic Perspective Concepts and Cases Edition. 2nd Edition. New Jersey: Pearson International Edition Collis, D. 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